This video clearly shows why we need initiatives like the one being undertaken by big companies such as Unilever + Nestle. Many of us in this community have found ways to avoid these company's products, and we are happy to be free from the necessity of their influence in our personal shopping. We have already made the connection between our habits, our health + the environment.
The reason we need these companies to change their packaging is that this option educates so many who have not considered these connections and/or have not felt that the options are available for them to even begin contemplating such choices. A shift in "the way things are done" in the industry is huge! It was honestly beyond my belief in what could truly happen...especially so soon!
So even though I am not really drawn to the products offered by these companies, I see that this could change the way people view consumption + waste. The masses could experience the connection between their daily habits + climate change...how we are all connected + how we each have a role to play. Each of us will have the opportunity to choose how we want to support these offerings. Maybe we will indulge in a little Häagen-Dazs ice cream or maybe we will let a few friends know about the alternatives being offered along with an explanation of how they'll work + why they are so worth a little extra effort. I will be purchasing a few items, because dollars speak (+ Häagen-Dazs is delicious!). We need this to work!
It may not feel to some like what this movement is all about, but ultimately it is! Our goal is not to have a few jars of a year's worth of waste in a few homes around the world. Our goal is zero-waste cities around the world. Billions of humans with an awareness of the waste they create + aware of their power to influence those who can quit creating the waste in the first place!