this could change everything

This is one of the most exciting things I've read in a while! Proctor + Gamble, Nestle, Pepsi + Unilever are going to try out reusable packaging on some of their popular products. "The products will cost roughly the same as the version in single-use containers, but users will also have to pay a deposit of $1-$10 per container." It sounds like there are some things to work out, but these giant companies are trying it. They are listening. Friends, we have gotten their attention! I've never so looked forward to not be part of "niche" group anymore. A giant thank you goes to Terracycle + The Story of Stuff whose fingerprints are all over this. We had a lot to do with it too...because, we show that people are willing to put the effort into reusables. We are evidence that consumers want less waste! Thank you, friends, for every one of your zero-waste efforts! This calls for celebration!

Love,
​Jane