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loop (!!)

1/7/2021

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You guys!!! This is super exciting!!! It's been two years since this exciting possibility first came to attention. And now an expanded collection of products in reusable packaging is a reality! The plan is to offer these products (+ more!) in spots around the world. Here in the USA, Loop is available now! + will deliver your order in a reusable bag. They will pick up that bag, along with empties, when they drop off your next order...or you can drop it off at a UPS location.

A few of the offerings are exciting options that I could not buy without packaging previously. I would love to try the body lotion, laundry detergent, plant-based burgers + ice-cream in reusable packaging!
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A few of their products might be good temporary replacements for items we purchased from the bulk bins pre-Covid. I'd be extremely excited to avoid those plastic bags!
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A few products made by innovators in the field of reusable packaging are available alongside these products...which would hopefully reduce the number of miles this reusable packaging would need to travel.

The emissions spent transporting this packaging from place to place gives me pause, but recycling also involves transport + so much more energy needed to break down materials + remake them.
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A couple of their offerings made me laugh out loud. Plastic ziplock bags packaged in a tin are the very definition of greenwashing. Loop will take back the ziplock bags for recycling, but it would be much better to just avoid using the bags altogether.

I think you can tell I'm excited (word of the post) about this! Thank you again to Bea Johnson, Terracycle + The Story of Stuff for all of their work toward this new beginning whether directly or indirectly. Friends in the zero-waste community, we are part of this too! We prove that people have both the desire + the will to reduce waste. This is a giant step toward collective action! When companies such as Proctor + Gamble, Unilever, Nestle + Pepsi move in this direction, it has the potential to create a huge shift! 

Loop is most likely an experiment + the whole industry is watching. Imagine being able to drop off clean containers for sterilization + reuse at the grocery store with each visit! (We already do it with our milk jugs.) If the costs are prohibitive (I found that a shipping/returns fee of $30 gets added to each order), consider giving them some feedback. Let's communicate that consumers want reusable packaging + that it is worth investing in. This is exciting, friends!!

All photos via Loop.

Love,
​Jane
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