save the planet
raise the bar
less microfibers are still too many :: be a leader :: no more microfibers ::
action. soil power. regenerative agriculture
I'd like to challenge Patagonia to innovate in a different direction...away from plastic fibers altogether. I love Patagonia + all the work they do to advocate for + enable us to enjoy nature. I know they are leaders in this work + that they influence the entire outdoor industry. I'm hoping that using their own imagery + words will make some sort of impact.