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April Meets October designs + makes beautiful pieces from (mostly) natural fibers in Los Angeles. Most of these pieces come in one size, which normally seems unrealistic...but these pieces seem like they would look lovely on quite a variety of bodies. I find that really exciting.
Making clothing in a variety of sizes can lead to a lot of waste. Stocking each size can lead to leftovers of just a size or two that struggle to find their wearing mates. (This can be remedied somewhat with a made-to-order model.) Wrong size purchases involve mailing pieces back + forth across the miles which involves cost to customer, brand + planet. A one size model of business has the potential to cut out much of this waste.
April Meets October also has an adorable children's line which is made in Korea.
All lovely photos via April Meets October.
Love,
Jane
Making clothing in a variety of sizes can lead to a lot of waste. Stocking each size can lead to leftovers of just a size or two that struggle to find their wearing mates. (This can be remedied somewhat with a made-to-order model.) Wrong size purchases involve mailing pieces back + forth across the miles which involves cost to customer, brand + planet. A one size model of business has the potential to cut out much of this waste.
April Meets October also has an adorable children's line which is made in Korea.
All lovely photos via April Meets October.
Love,
Jane
