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fair brand :: for days

6/18/2019

2 Comments

 
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There are planet warriors out there right now working toward closed-loop clothing. We've heard about how much water is required to grow conventional cotton + even organic cotton. How great would it be if we could just keep reusing the cotton that ends up in the landfill as discarded clothing?!

There are a bunch of barriers to closed-loop clothing. In the case of natural fibers like cotton, wool, linen + hemp...the longer the length of the virgin fibers the better. Long fibers can be spun into strong "yarn" that can then be made into durable fabric. 

When clothing is recycled, it has to be chopped into bits + the length of the fibers is cut short. New virgin fiber needs to be added in order to restore strength. But...I believe (+ experts much more in the know than I believe) that 100% recycled fiber is going to become mainstream. 

For Days is right out in front of this closed-loop future + making it our present! Buy an organic cotton, made in LA tee for $38 + wear that tee out + send that tee back to be recycled + get a new recycled/organic cotton tee (hopefully 100% recycled cotton someday soon) for $8 + repeat + repeat + ....  There are tees, tanks, sweatshirts, sweatpants + men's styles that work exactly the same way.

I received my picks of pieces to try + they are such nice quality. All of them are lovely, but my favorites are the 70's tee + the cropped sweatshirt. The cotton is a very nice medium weight that is built to last. My guy also chose a tee + polo shirt to try. It will be hard to choose which pieces to keep, since I think the most sustainable way to use For Days is to pick one or two pieces to wear over + over + to really wear these pieces out before sending them back. My hope is that this won't just become a different way to "fast fashion". 

This post is not sponsored. I like to share brands that I would spend or have spent my own money to support. In case you'd like to join the waiting list to try For Days out, you can use this link + enter this forjunedays141 code to move up the line a little faster. Both of us will also receive $4 off.  ;)

Love,
Jane
2 Comments
Jo in London
6/19/2019 08:39:17 am

What a brilliant initiative! Really hope this is a great success.

Reply
Jane link
6/19/2019 12:02:18 pm

Me too!! :)

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