livia firth has a powerful voice in the fight against fast fashion. she has proposed a commitment to #30wears when purchasing an item of clothing as a way to respect the maker of said item of clothing. somehow, the thought of emma watson wearing her gala pieces 30 times sounds commendable...and yet, only 30 wears for regular clothing sounds silly small.
i've been thinking about this in regards to my own small wardrobe. when i choose a small number of items to be worn during the month, i often wonder if i like an item enough to commit to wearing it over and over. when i consider the number of choices, i realize that i am often only committing to wearing the item once a week for a month...that is 4 times. there are pieces like jeans, sweaters and shoes that i will conceivably wear virtually every day, but sometimes a top may only be worn a handful of times.
at 4 wears per month, it will actually take we quite a while to tally #30wears. at the same time, i've probably already worn my cropped, flare jeans #30wears in the last month and a half. having a really pared down number of items seems really to be the only way to consciously wear my clothing... if i also have the desire to have a fresh piece or two every once in a while.
i'm sure that #30wears was conceived of as a doable entry level target a fast fasion addict could consider. the intention behind the campaign is noble...but i think we can do better.